An online master’s degree in marketing can be incredibly useful in today’s business environment. Professionals who work in advertising and public relations are often the ones who control product interest domestically, using advertising campaigns and marketing schemes to promote the best brands. In fact, top-tier marketing professionals can have an impact on a global scale.
Although students with a bachelor’s degree in marketing can certainly find good jobs, a graduate degree will greatly enhance your attractiveness to employers while making you a viable candidate for top management positions. But instead of quitting your current job to return to school, you might want to consider online education. You can continue your day job, racking up valuable experience and enjoying on-the-job training, while taking affordable graduate classes on your own time.
An online MBA or master’s degree in marketing really can be affordable, too. The list below is all the proof you need. It consists of the 15 most affordable marketing degrees on the market (pun intended!). Information was sourced from the U.S. Department of Education’s College Navigator database. Get your degree without emptying your bank account, while also benefiting from an education from a school that is accredited, reputable, and committed to academic excellence. See below!
15. Dallas Baptist University
Online MBA Marketing Concentration
Dallas Baptist University offers an online MBA degree in marketing that focuses on both domestic and international perspectives. Students learn about different marketing strategies and practical applications that can be used to satisfy customers’ demands. Topics include implementation issues, distribution channels management, integrated communications, consumer behavior, and outcome-based marketing systems. Students can complete a single concentration in Marketing through 36 credit hours, or can add a second concentration in an area such as Entrepreneurship or Finance for an additional 12 hours. U.S. News considers DBU both a top college for veterans (ranked #13) and a best college in the West (#35).
14. Capella University
Online Master of Business Administration Marketing Specialization
Capella University’s accredited online MBA in marketing helps students succeed in a competitive business environment while meeting the latest marketing challenges. Courses focus on product design, market research, customer relationship development, consumer behavior, and more. The curriculum also integrates useful simulations and a capstone course to help learners synthesize all the information they have learned. Students can also take advantage of “MBA Central,” a resource that offers news, updated information, networking opportunities, and access to faculty advice. The latest statistics show that students with a master’s degree from Capella earn nearly $30,000 more in their careers than those without such a degree.
13. University of Phoenix
The University of Phoenix is a popular online college with a top online MBA degree in marketing. The program is available both to those who are new to business and those who have past professional experience. Students learn to evaluate risks, motivate personnel, leverage technology to make companies more successful, and solve problems systematically. Those who choose the Marketing concentration also take courses such as Consumer Behavior and Applied Business Research. All School of Business faculty members hold at least master’s degrees, and together have an average of 20 years of experience in executive level leadership.
12. Marist College
Online Master’s Degree in Integrated Marketing Communication
Rather than an MBA program, Marist College offers a master’s degree in marketing online that is just as useful. The 100% online, asynchronous program has less of a focus on general business principles, choosing instead to offer classes more specifically directed at marketing professionals. Both part-time and full-time students can take advantage of such courses as Advertising Management, Social Media Strategies and Tactics, Marketing Research, Brand Management, and Global Consumer Insights. U.S. News currently lists Marist as the 11th best college in the North, and has also praised its online business program as one of the Top 50 in the country.
11. Colorado Technical University
Online Master of Business Administration – Marketing
Colorado Technical University offers a highly customizable online MBA degree in marketing. The 48-credit program provides multiple start dates throughout the year and is available over the web or at CTU’s Denver campus.
In addition to Marketing, the online college also provides specialization options 10 other areas, including Accounting, Entrepreneurship, and Finance. Coursework in economics and finance, strategic management, and business research ensures that graduates are prepared to provide high-level marketing services to the nation’s most successful corporations. And in fact, 99% of employers say that CTU grads perform as well or better than graduates from other universities.
10. Walden University
Online M.S. in Marketing
Walden University’s innovative online master’s degree in marketing features interactive, hands-on learning opportunities through the latest digital platforms and virtual resources. Students investigate the foundations of consumer behavior and even study persuasion and storytelling as a way to aid in content development.
Walden’s program is one of the best online marketing degrees in management because it includes a graduate certificate in digital marketing while also preparing students for Google AdWords and Analytics certifications – valuable tools in a world focused increasingly on e-commerce. The university also partners with Google to host the Google Online Marketing Challenge each year, a rare opportunity for students to learn from one of the biggest companies in the world.
9. Regis University
MBA Marketing Degree Online
Regis University’s online MBA degree in marketing is available over the web, in the classroom, and/or in an accelerated format. This flexibility means that students can choose to take classes wherever is convenient for them, and also adjust the pace to their schedule. U.S. News consistently ranks Regis as one of the top schools in the West, and graduates regularly find work as VPs of marketing, brand directors, advertising managers, product managers, public relations supervisors, and more. Ambitious students have the option to augment their degree with a certificate in Strategic Human Resource Integration, Executive Leadership, or Executive Project Management.
8. New England College
Online Master of Science in Management – Marketing Management (MSMM)
New England College’s accredited online master’s degree in marketing management is a great choice for students serious about their future in advertising, public relations, or communications. Informative, up-to-date classes cover new media, project management, consumer behavior and customer relations management, and communications, to name just a few topics. Online learners have 24/7 access to their courses, and there is no GRE/GMAT or residency requirement. The program, which usually takes less than two years to complete, has MBA and general business graduate programs that are rated #126 and #61 by U.S. News, respectively.
7. University of Maryland University College
Online Master of International Management: International Marketing Management
The University of Maryland’s University College is a well-known online learning system offering a plethora of degree choices. One of these is its online master’s degree in marketing, which places special emphasis on international management and global marketing. Students who plan to work for multinational corporations should consider this program, which offers useful classes in Intercultural Communication and Leadership, Managing Country Risk, Strategic Management in a Global Environment, Managing Overseas Operations, and more. UMUC is part of the reputable Maryland state school system and is considered a “Military and Veteran Friendly” institution.
Tuition: $8,244/yr (In-state) $11,862/yr (Out-of-state)
6. University of Saint Mary
One Year Online MBA: Marketing and Advertising Concentration
The University of Saint Mary is a private institution that nonetheless offers an affordable online MBA in marketing, capping tuition at less than $10,000 a year. What’s more, the entire degree program is only a year long, which means that budget-conscious students can get a high-quality education with minimal investment. Graduates enter the job market with confidence, armed with the skills to collaborate with sales associates, price products competitively, develop effective marketing strategies, analyze consumer data, and design creative advertising campaigns. FindTheBest gives USM an impressive 90/100 “Smart Rating,” thanks to the school’s affordable price tag and excellent academics.
5. Liberty University
Online Master of Science in Marketing
Liberty University’s online master’s degree in marketing provides students with a unique blend of communications training and religious education. A Christian school, Liberty grounds its teaching in spiritual principles and offers advice on how to integrate one’s faith with his or her career. The curriculum also covers digital marketing, project management, public relations, and sports marketing, and students can choose to focus on just one of these “cognates.” This is a great option for goal-oriented learners who already have a clear vision of their future career path. In addition to being ranked by U.S. News, Liberty has also received recognition from Barron’s Profile of American Colleges and has been rated one of the 10 most conservative universities by the Young America’s Foundation.
4. Saint Leo University
Saint Leo University’s online MBA degree in marketing is the perfect choice for particularly impatient students. Those who are eager to acquire a graduate degree and climb the corporate ladder will appreciate the school’s accelerated format, which bestows diplomas upon students in just one year.
The 12-month long curriculum is packed with useful information and includes concentration courses in Brand Management, Global Marketing, Advertising and Promotion, Marketing Research, Sales Management, E-Marketing, and Marketing Innovations and New Product Development. As with other schools on this list, SLU is a U.S. News-approved school, earning a top regional (South) ranking.
3. Post University
Online MBA with a Concentration in Marketing
Post University is not only a top school, it also has an online business program that is very highly ranked. This includes a very affordable online MBA degree in marketing, which will set students back less than $8,000 per year. Students looking to make a difference in the business world can use this program to gain confidence in their skills and prepare for a marketplace that is increasingly competitive and challenging. The degree is ACBSP accredited, an honor bestowed only on the most reputable business programs. Members of the program take all classes in the master’s degree in marketing online, participating in highly-interactive classes and completing well-organized “modules” as they progress.
2. Grand Canyon University
Master of Business Administration with an Emphasis in Marketing Online
Grand Canyon University’s cheap online MBA degree in marketing is low on investment but high on return. For less than $7,500 a year, students gain access to a program that roughly 90% of graduates deem “valuable” and “meaningful,” on College Prowler. This completely online degree examines services marketing, marketing management, the use of technology, and strategic management, as well as key concepts of leadership.
Classes give students the opportunity to practice and enhance their skills while also developing the ability to create connections on an interpersonal level. Distinguished faculty encourages critical thinking, problem-solving, and innovative expression while also emphasizing research and data analysis.
1. Columbia Southern University
Online Master of Business Administration – Marketing
Columbia Southern University is a particularly attractive choice for those with low income. Many professionals aren’t able to earn a substantial income until after they have acquired a graduate degree, and CSU is incredibly budget-friendly. Much of the degree focuses on general business principles, but the curriculum also offers courses in B2B Marketing, New Product Marketing, Strategic Marketing, and Marketing Research. It is worth noting that although the annual tuition for CSU is quite low, the department predicts that the degree will take approximately three years to complete. A supporter of veterans, CSU offers a plethora of opportunities to military members who want to pursue an online master’s degree in marketing, and the school is a 2015 top pick by Military Advanced Education magazine.