This is my first post about SEO. One may wonder what this post is doing in an education blog. Its not all that bizarre as i wish to let my readers who are also bloggers optimize their sites and rank well in all search engines.
Some SEO bloggers have really dealt with this topic but some induces fear into their readers. In this post, I will simply show you the skills I adopted to rank high in all search engines.
1. Publish Relevant Content
Publishing Quality content is the number one driver of your search engine rankings. This is really true! It may not matter if that topic has been covered somewhere else on the web.
What you have to do is to bring your own personal but meaningful idea that will add value to your reader. Quality content does not necessarily mean your post must be a million words.
Many bloggers spend their precious time writing for search engine instead of human. Google detests this practice as it does not add any value on the web. You must avoid deceiving your readers because doing so will deter them from revisiting you blog.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “how to rank high in search engines,” “how to get traffic from search engines,” or “Useful SEO tips”).
Also, you must target some keywords while writing your blog post. Try to repeat these phrases several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Never forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
After the Google Penguin update, regularly posted quality content is the recommended method to getting more traffic to your website. Ideally you should post at least 2 new articles per week, more being better, as Google will favour websites with frequently updated material that contains unique and relevant content. And if your website offers good content, other websites will naturally want to link to you as well.
2. Update Your Content Regularly
Always keep your contents fresh by regularly updating them. Regularly updated content sends signals to search engines and is viewed as one of the best indicators of a site’s relevancy.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
- Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
- Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
- Keyword Metadata
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
4. Have a link-worthy site – Back Linking
Focus on creating back links. Avoid using “click here” links, but rather try writing out the name of the destination. For example Use “How to improve website ranking in search engines” as your text link than Click here. Doing so is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
Never forget to describe your pictures and video media using alt tags, or alternative text descriptions. They enable search engines to find your page, which is crucial and sometimes in images searches, they will help link back to your real pages.
:Best Ways to Rank in Google, Bing, Yandex, AOL Search Engines: